Business Skills Training | Publicity And Marketing
Title: Publicity And Marketing
Course Code: SSS02 | Duration: 1 Day

This course will provide an introduction to Advertising & Promotion as part of the Marketing Mix and enable delegates to review current strategy. This workshop is designed to provide solutions for developing cost effective advertising campaigns that really do work.

Who Should Attend Publicity And Marketing Training?

This course is designed for those who are new to marketing and publicity and need to establish the relevant audience and attract their attention.

Benefits From Attending The Training

Know about the 5 stages to creating successful publicity
Discover 3 things to get right in order to have impact
Learn about positioning
Be able to pick a style that works

Course Content

Setting objectives
Who are your target audience
What to say and how to say it
Creating a headline
Questioning and listening
Influencing strategies
A. I. D. A.
The difference between a feature and benefit and which one motivates.
What are the key elements of the marketing mix?